Happilyon

Tell a story
and grow your

What we do.

Search Optimization

Speak to your audience and drive traffic with intent and relevance.

Content Marketing

Listen to their wants and build trust by consistently creating value.

Website Designing

Showcase your passion and elaborate the purpose of your business.

Paid Campaigns

Promote your brand and target a specific audience for conversion.

How we work.

Analyze

Research the opportunity and identify where you can stand out.

Strategy

Define your objectives and outline how to achieve the set goals.

Execute

Manage the process and track all actions that ensure progress.

Optimize

Review performance data and refine tactics for improved results.

Get your free audit.

Website and SEO audit check

Site issues and quick fixes to improve search visibility.

Content strategy cheat sheet

Tailored checklist of proven content ideas for your niche.

Competitor content research

Competitor content strategy and missed opportunities.

creating-timeless-content-that-drives-conversion

creating-timeless-content

Content

Identify a target audience
and answer their questions
through valuable content
that is kept relevant over
time while using the right
SEO keywords…

creating-a-buyer-persona

Customer

Identify the customer’s needs,
wants, goals and expectations
from the product and service,
by researching the customer
and creating profiles
for marketing…

digital marketing strategy

Strategy

Creates the blueprint to achieve a
businesses digital marketing goals
while providing an approach for
brands to gain a competitive
advantage by leveraging
digital growth hacks…

advantages of digital marketing

Advantage

Gives businesses data and
information which in turn
can be used to enhance the
digital presence of the brand
by optimizing every touch
point in a customer journey…

What are the types of digital marketing?

Marketing

Leverage digital channels
such as websites, blogs, social
media, search engines, email
and mobile applications to
broadcast, connect with
and reach out…

How to create a digital marketing strategy?

A digital marketing strategy is a crucial part of any business’s overall marketing plan, as it outlines the specific goals and objectives for using digital channels to reach and engage with customers. A digital marketing strategy is different from a plan, which outlines the tactics and measures needed to achieve the strategy’s goals. In order to create a successful digital marketing strategy, businesses must first define their goals and objectives using the SMART framework, which stands for Specific, Measurable, Achievable, Relevant, and Time-bound. This ensures that the outcomes are clear and can be targeted and improved upon. Understanding the audience and buyer personas is also important, as it helps businesses gain valuable insights into who they are marketing and selling to. Competitor analysis and researching industry trends can also give businesses valuable information when creating a digital marketing strategy. Digital channel activation and content creation, such as creating a website and social media presence, are crucial for building loyalty and trust with customers. Key performance indicators (KPIs) can be used to track the performance of a digital marketing strategy and make adjustments as needed.
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What are the advantages of digital marketing?

Digital marketing has become an essential part of a company’s overall marketing strategy due to the shift in how people consume media. Businesses of any size can now take advantage of the various digital channels and benefits available through digital marketing strategies. Optimizing marketing and branding through engagement and personalized messaging can help businesses enhance their digital presence and build better relationships with customers. Focused reach and targeting is a key benefit of digital marketing, allowing businesses to target specific demographics and re-target engaged audiences. Tracking and measuring performance through social metrics and website analytics can help brands improve their marketing campaigns in real time and optimize their digital presence. Digital marketing also gives brands the opportunity to study the competition, understand the market, and identify the customer, creating opportunities for small businesses to grow their brand. The availability of real-time data and the ability to test and improve marketing campaigns on the fly gives brands the opportunity to bring in the best return on investment through attribution modeling frameworks and optimization at every touchpoint in the customer journey.
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What are the types of digital marketing?

Digital marketing is the process of using digital channels such as websites, social media, and search engines to connect with and reach out to customers. There are various forms of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), content marketing, influencer marketing, pay-per-click advertising (PPC), affiliate marketing, email marketing, and trend marketing etc. SEO involves optimizing a website’s pages and blog posts to rank higher on search engine result pages, while SEM uses paid advertising on search engine result pages. SMM is about using social media platforms to both connect and engage with an audience, while content marketing involves creating useful and relevant content for a target audience. Influencer marketing looks to collaborate with people who have the ability to influence an audience by promoting a brand, and PPC advertising uses paid ads that cost a business based on how many times the ads get clicked. Affiliate marketing involves paying a sales commission for every sale that can be attributed back to a specific source, while email marketing is all about using email to promote products or services to an already identified use base.
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